Facebook and Instagram
Ad Management
Turn millions of Facebook and Instagram users into customers with highly customized paid social advertising campaigns. Using Facebook's advanced targeting technology, our paid social team helps you reach new audiences and re-engage customers who've already visited your site.
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Logical Position is a badged Facebook Marketing Partner with Ad Technology and FBX specialties.
The Team Working with You
Account Managers
Working with a dedicated Account Manager means you have direct access to a Facebook and Instagram expert. With our experience managing paid social advertising campaigns for a diverse portfolio of verticals, we have the expertise to make your goals a reality.
Social Advertising Specialists
Your dedicated social advertising specialist will collaborate with your Account Manager to continuously optimize your campaigns. We will analyze account performance based on key performance indicators and make calculated adjustments to deliver successful campaigns.
Copywriters
Reel in your audience with impeccably crafted ad copy. As part of our paid social services, we deliver targeted messaging that aligns seamlessly with your brand voice to captivate your audience and drive action.
Graphic Designers
Our team of talented graphic designers are here to make your ads shine. With stunning graphics, videos, GIFs, and more, we will make sure your ads stay ahead of the curve and stand out to your audience.
Paid Social Deliverables
Own Your Facebook Account
Unlike other paid social companies, Logical Position does not withhold access to your Facebook ad account. You own 100% of your account, 100% of the time. That way, you can log in to view stats and analyze performance for yourself, anytime you want.
Transparent Reporting
Always know how your campaigns are performing through scheduled calls with your Paid Social Account Manager, emailed Performance Reports, and our Client Reporting Dashboard. The Dashboard is our real-time reporting system built to give you direct access to all your performance data in one easy-to-navigate place.
Product Catalog Configuration
An accurately configured product feed is crucial for ecommerce businesses. That’s why, for any paid social client, we offer product feed setup.
Conversion Tracking
We'll measure the performance of your paid social ad campaigns by tracking all clicks, views, and conversions they lead to. To track activity across your ads and website, we'll get you set up with Google Analytics, the Facebook Pixel, and Facebook’s Business Manager. We've also partnered with the leading call analytics platform, CallRail, to accurately attribute phone calls to the ads that led to them.
Advanced Audience Targeting
Facebook’s superior targeting capabilities enable our paid social team to zero in on the people most likely to buy from your business. Ads are strategically placed using audience selection tools, targeting specific demographics, locations, interests, and more. By using a full-funnel marketing approach, our prospecting campaigns drive high-qualified traffic to your site. We then use mid-funnel campaigns to re-engage with the warm audience with additional information. Finally, we use remarketing ads to seal with the deal with potential buyers.
Custom Ad Creation
Our paid social advertising team of analysts, copywriters, and graphic designers work collaboratively to create custom ads for every step of your buyer’s journey. We’ll always report on the success of your ads and offer recommendations based on their performance. We bring your brand to life through our select packages that include ads to drive new traffic and ads to re-engage potential customers through our creative suites and expertly crafted ad copy.
Logical Position is a badged Facebook Marketing Partner with Ad Technology and FBX specialties.